Timothy "Tim" D. Cook: "I continue to deal Jobs, but in its own way"
This is a story about a man who confidently took the reins of the company «Apple»
As head of the company " Apple "confident Tim Cook is its own game, which is very similar to the one that led the co-founder of" Apple "- Steve Jobs . Since then, the new CEO of " Apple "is not only to keep the company afloat, but also increased its profits to new record levels. But, nevertheless, in the heart once authoritarian corporate changes occur, and someone they appear promising, but they scare someone.
Not long ago, a research analyst conducted a bus tour for «Citibank», in which a group of investors, and looked into the company " Apple ". Opened the session CFO of " Apple"Peter Oppenheimer, his 45-minute presentation. Met 15 Novice investors to visit, say, in the usual " Apple "style - tormented conference hall« Town Hall »center, where, in the words of one witness, refreshments were" three cherstvenkih cookies and a couple of cans of Diet Coke. "
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| CFO of " Apple "Peter Oppenheimer |
This alignment of things is routine for large companies that are happy to such activities, because they are able to communicate with major shareholders. But on that day, the investors of the company " Apple "was amazed that the Chief Executive Officer Tim Cook entered the room about twenty second minute report, Oppenheimer, quietly sat down somewhere in the back of the room, and did what I usually do not tend to mostly Executive Directors " Apple ". He began to listen, and thus never distracted by checking their email, and did not attempt to interrupt the speaker.
When the CFO of " Apple "Peter Oppenheimer completed its report, Tim Cook, who was already spent in the post of CEO for about five months, went to the shareholders, which would make the amendments to the report. Cook kept quite comfortable standing in the middle of the room, and led the monologue in the style of "nothing more", which has already managed to become his trademark.
Tim Cook confidently kept control of the situation, and absolutely knew exactly who he was and that he was going to do next. Cook did not miss any problems, and direct answers to every single question.
Tim Cook even allowed to touch the topics that were not part of the framework already voiced financial results. For example, when asked about his relationship to the company «Facebook», Cook called social networking company, which is "the strongest of all is close to what would be similar to the company" Apple ". And added that refers to «Facebook» with great respect, and believes that " Apple "could cooperate with« Facebook »more closely. It is worth noting that not long ago, Tim Cook cautiously about the other competitors and partners "apple" of the company. During the announcement of the financial results of the company, Cook called «Amazon» «other kind of competitor that has different strengths, comparing it with" Apple "and thus be able to sell a lot of« Kindle »- devices that are all the more dangerous for« iPad »competitors .
Perhaps the most interesting part of the story on a visit to the conference Tim Cook that Steve Jobs would never have even thought to do as well. Famous co-founder of "Apple ", who retired from his post as chief executive last year, on August 24, a few weeks before his death, madly rarely allowed himself to appear at meetings with investors, which proved to be one of the major challenges in the post Tim Cook CEO of . Investors first opportunity to speak out personally to the CEO, which was subtle, but important difference in leadership style Cook. And this difference, it was just one of the changes Cook less than a year of government by " Apple ". The style of leadership of Tim Cook gives an idea put together solutions to create a program to support charitable donations to employees of the company, and its connection with the «Wall Street»; communication with government officials, and the decision to start the payment of dividends to shareholders of the company.
Cook, as a "veteran" of the company with 14 years of experience in it, both in deed and word has been supporting most of the corporate culture of the company " Apple ". But, nevertheless, the changes in tone and behavior are quite obvious. And some of these changes have a drastic impact on important company " Apple "product creation process.In general, a corporation " Apple "has become more" corporate "and a little more open than before. In some cases, Cook does what employees want and what the company really needed. It seems as if performing a task, he looks in the list of fixes that are long overdue, and that the previous owner did not want to do just because of his stubborn nature.
Analyst «Morgan Stanley» Kathy Hubert noted that it amazing to watch to see how stable the company is moving " Apple "in the background of the views that the company would be" pointless "without Steve Jobs . In «Wall Street», says Hubert, have reason to respect the multi-billion dollar "mode" Cook. The numbers, according to the analyst, speak for themselves.
In turn, an analyst «Goldman Sachs» Bill Shope said that the value of " Apple "in the market has increased by $ 140 billion since the day when Tim Cook took the chair of the CEO of the company. With a market value of around $ 500 billion, said Shoup, the company " Apple "is more valuable than, say« Exxon Mobil »even though the fall in stock prices of 15% from the previously recorded maximum. In addition, the analyst recalls that over three quarters of the entry to his post by Tim Cook, the company "Apple "reported 89 million smartphone shipments" iPhone ", and 38 million tablet computers« iPad », as well as the revenue of 31 billion dollars, which was larger than analysts expected «Wall Street».
Of course, do not give all the honor for these results to only one Cook, as he stood at the helm of the company, which can be compared with the rocket somewhere in the middle of the road. In addition, Cook has not shown us any truly new product - the main criterion of constant innovation, followed by constantly monitor users. While his only major product presentations are out «The new iPad» with improved screen " iPhone 4S "with a voice assistant« Siri ». Both is the only modifications of previous generations of "apple" devices.
Cook, though some changes direction of the company " Apple ", but still promises to observe loyalty created by Steve Jobs 's corporate culture. At the conference hosted by the company «Goldman Sachs», where there were a lot of investors, Tim Cook was asked about it the kind of part of the culture of government by " Apple "it's going to save, and his methods of company management can change the corporation.
Cook ignored the second part of the question, and immediately went to the first.
Steve Jobs many years inspired the staff that the company " Apple "should revolve around of excellent products, and that we should focus on a few important things, and not try to take on everything and do not do anything good. " Apple "- this is a great place where people are doing the work of his life. 
Many employees of the company " Apple "happy methods of governance Tim Cook.Cook often sits next to the company's employees in the cafeteria during lunch, whileJobs would dine away from the rest of the chief designer Jonathan Ayvom. This is a slight difference in the way the two leaders spoke about what kind of impact the company's employees expect from their leader. Steve Jobs both loved, revered and feared, while Cook is certainly a demanding boss, but does not cause fear in their employees. He is respected, but he is worshiped. Who knows, maybe in the day when the " Apple "has entered the next phase in its corporate history, it really was not necessary as the god of the CEO, and the usual" death ", just to understand how is it?History will tell.
